THE DVLA has cashed in on the lucrative personalised number plate market by raising more than £4million in a mega sale. A total of 1,500 registration plates went under the hammer at the event at Mercedes-Benz World in Surrey.
The top-selling plate was 100 O which, after a bidding frenzy, sold to an anonymous bidder for £71,360 — almost five times its £15,000 estimate. This made the plate more expensive than a new BMW M3, Lotus Evora, Range Rover Sport or an entry-level Porsche 911. The same mystery buyer also paid £36,368 for the plate 50 OOO — taking his total spend to £107,728. Other plates included BU11OCK, which fetched £29,800, and 91 S which sold for £29,090. The total raised at the three-day auction, which ended on Saturday, was £4,020,805. Around £3.75million will go to the Treasury.
A DVLA spokesman said: “We’re extremely happy with the results. It was a very good sale which exceeded expectations.”