Last year the DVLA raised 67 million pounds from the transactions of custom number plates. But why do people still purchase them?
Lord Alan Sugar sports his well-known AMS 1, and Prince William and Princess Kate, drove away from their wedding with JU5T WED attached, but it’s not only the wealthy celebrated people who purchase personalised number plates. In spite of the latest economic downward spiral, they are still selling big.
Personalised number plates are frequently used in films and TV to suggest that a character is a rich, or has big ego. In reality, it’s about making the car look visually pleasing, and going that little further by applying the same treatment to the number plate. For a motoring-obsessed country they are a suburban ornament. A number plate is a sort of automotive jewellery. You have two choices, either swap your car for another, do the same for your number plate, and as it turns out, swapping the number is a lot cheaper.
It’s the manifestation of your own independence. What’s great about them that you can have a lot of fun with your car and it’s quite cheap too when compared to other mean of achieving the same thing. It’s the final piece of the personalisation aspect.
The DVLA has raised £1.8bn since 1989, in trades through its auctions and website. Individuals can purchase an individual plate online from DVLA Personalised Registrations at any time, and there are just over 39 million registrations presently obtainable. It also runs six auctions annually, with each auction usually containing at least 1,000 personally chosen and prized combinations with available reserve prices.
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In addition to standard UK size vehicle registration plates for cars, trucks and motorbikes, we also supply a large range of non-standard plate sizes for imported European, Far East and American vehicles including large size rear plates and custom plates made to order.
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